While SEO is not a main service at Modern Alchemy we offer clients basic SEO that will assist with a better quality score which will ultimately improve your Google Ads placement and lower your cost per click.
What is SEO?
Search engine optimisation is the process of optimising your website to ensure better visibility on search engines such as Google, Yahoo, and Bing. Search engine optimisation is a fundamental part of any marketing strategy and will determine your placement in the organic landscape.
Why is SEO important?
Over the last decade, there has been a major shift to digital. Consumers are inclined to perform a Google search when starting their purchase journey. The ultimate goal of SEO is to ensure that you appear at the top of the organic results when a user performs a search for your products/services.
SEO can be broken down into 4 parts:
Technical SEO
Search engines need to be able to crawl and index your website. By ensuring your website loads fast, is easily crawlable and is understood by search engines you will increase your chances of ranking organically for your target search terms.
Content
Google’s algorithm searches for information that would be most useful to a user's search query in order to serve them with the most relevant results. Search engines favor useful and compelling content that comes from E-A-T; Expertise, Authority, and Trustworthiness. Thus good quality content is a major ranking factor and should always be created with your target audience in mind.
On Site SEO
On site SEO is the process of optimising your website’s HTML, internal links, images, title tags, user experience, and more. As we have mentioned Google searches for the most relevant results to serve a user for their search query.
On site SEO allows Google to understand what your website or specific web page is about which improves or visibility in search engines.
Off-Site SEO
Off site SEO will urge Google to trust your domain by showing that other sources on the internet find value from your website by linking to it. Off site SEO is the process of finding useful linking opportunities to strengthen your DA (Domain Authority).
How fast will I rank?
It is important to note that a lot of factors influence how fast you will rank for the search terms your customers are using, no one is able to promise you 1st page rankings in a certain timeframe but with the correct strategy in mind an SEO Specialist will show you valuable improvements over time.