At Modern Alchemy we offer clients a tailored Facebook marketing strategy with their business goals in mind. Our facebook advertising services includes creating and testing new ads, targeting options, launching & overseeing campaigns, scaling budgets, while maintaining targeted KPI’s.
What are Facebook Ads?
Facebook is one of the most popular social media apps in 2022 and has a large audience base. Your target audience is most likely scrolling on Facebook every other day. With Facebook ads you can target audiences based on their age, location, gender, and more.
Different types of Facebook advertising available
Depending on your business goals there are a few different FB advertising methods we can implement for you.
Facebook Image Ads
Image ads are pretty straight forward and can be created by boosting an existing post on your business’s Facebook account. From here we are able to select the audience we want to display the ad to based off of their profile information such as gender, age, locations, and interests.
Facebook Video Ads
Facebook video ads can appear on longer Facebook videos as well as stories and on a users newsfeed. Video ads are best used to showcase your products/services creatively. You don’t need to use filmed video footage, you can also make use of animation videos or GIFs as long as you draw in the users attention.
Facebook Poll Ads
Poll ads can be fun and interactive and push users to engage with your ad. Poll ads are only mobile based and can be added to an image or video ad.
Facebook Carousel Ads
Use carousel ads to highlight different benefits of or products/services each individual image can have its own link and you are able to showcase up to 10 images or videos.
Facebook Slideshow Ads
With Facebook slideshow ads you can get creative and combine photos, text, videos, and existing graphics to create a sideshow that showcases your business.
Facebook Dynamic Ads
Target users who have added an item to their cart and then abandoned their purchase, Facebook dynamic ads allows you to target your products to those most likely to make a purchase.
Facebook Lead Ads
Another mobile only feature, Facebook lead ads is an easy way to gather users' contact information such as an email address for newsletter subscriptions, or to allow users to sign up for a free trial.